Your website is a tool for your business or organization. So how do you make this tool more effective? Here are 5 simple steps you can take.
1. Fresh Content
Give your visitors a reason to return to your site. Provide fresh, relevant content often. Give the visitor something of value that encourages them to take action. Providing valueable content identifies you as an authority in your market. Authority translates to visitors and visitors translate to customers. Read Give and Grow Rich
2. Engage your visitors
Provide you visitors with easy access to respond to your content by adding commenting features to your articles and pages. Comments are an important factor to search engine rankings.
3. Connect to social sites
Create profiles on major social sites. Start with Facebook, Twitter, Digg and Mixx. Find social media in your niche market and create profiles there as well. Begin making friends on these sites and then provide links back to your website. Also, put links to select social sites on your website.
Eight Benefits of Content Driven Marketing
4. Video and Photos
Create Accounts on sites such as Youtube and Flickr. Create and post videos and images related to your niche and link them back to your website.
5. Offer a newsletter/free updates
A great way to get repeat visitors is to allow them to sign up for your newsletter. Using a simple service such as feedblitz or aweber, you can notify your subscribers when new content has been added.
What has proven effective for your site?
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