Content Driven Marketing is a strategy that you can use to add information and other resources of interest for your prospects and other visitors to your website. You should make the information related to what you sell on your website, and it should support what you sell. New, unique, and useful information will provide real value to your visitors, which has the effect of increasing traffic in many ways.
The most successful websites are multi-dimensional. They add real content to their websites. Here are eight benefits of adding topically related content to your website:
1. Wider search engine profile- By increasing the content to your site, you are adding more pages that the search engine bots can profile. Increasing the content pages increases the listings you potentially have in search engines. This increases the chances of getting more qualified traffic.
2. It makes your site more search engine friendly- Google and other major search engines take into account the amount of content and its quality. The more informational content you have pitching your product, the higher the search engine ranking. This is because search engines understand that research and information take priority over shopping for most people.
3. Fresh, new content increases traffic – If your information provides fresh, new content and is updated frequently, the search engines pay more attention to the site. This enhances the ranking of the website and drives more traffic.
4. Adding new information brings return traffic – Purely sales oriented content typically does not stimulate return traffic. When you add new and useful content to your site, typically visitors tend to value your site more and return often.
5. Adding useful information makes your site more credible – Sites that offer new information that is accurate and useful are more credible than just pure sales websites. You become established, authoritative and credible. This in turn increases your conversion rate because your customers have fewer doubts when making a purchase.
6. Useful information increases referrals – Visitors who find your website useful for the information you provide will be more likely to tell others about it. You can see this when tracking your website visits because it will be reflected in more directly typed web address visits.
7. Your website will more likely be book marked by visitors – When your visitors book mark your site because the information is current and useful, it will be reflected in an increase in return visits to your site. Your analytics will indicate repeat visits from the same visitor.
8. When people begin to find your website truly useful, other websites may also – Other websites will begin to link to you site (one way inbound link). Informational websites, and even personal websites, often link to sites they consider supportive of their site, and like to send their visitors there. The more content you have, the more likely you are to get spontaneous inbound links.
These eight benefits add up to more qualified traffic to your website, and to more sales.
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