Content on a phone is viewed differently than it is on a desktop computer so you have to design content differently for mobile.
You must catch their attention quickly. Your readers on mobile will not wait long for you to get to the point so get right into the meat of your content and make sure it will download quickly.
Assume there will be no sound. Your reader could be in a crowded room , waiting in line at checkout or some other loud our crowded place. There is a good chance their sound will be of so if you are using video, make sure it can be easily understood , or attention grabbing without sound.
Frame your story visually, Saturate your content with meaningful attractive images and add text for context.
Finally, MORE VIDEO… Video captures attention 5 times longer than images.
It can be a complicated process.
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