Today, most organizations have a website but is it being used effectively. The below checklist is a simple way to review your website and marketing strategies to see where you may have some opportunities to generate more traffic and more customers.
DOES YOU HAVE A WEBSITE?
______ Does the website have a method for capturing leads (ie. an opt in)?
______ Does the website use video?
______ Does the website clearly display the business and necessary information (footers, contact information, etc.)?
______ Does the website have a clear offer and call to action?
______ Does the website have a unique selling/strategic position?
______ Does the website have an effective logo and visual brand?
______ Does the website have social proof (testimonials, case studies, etc.)?
DO YOU HAVE ANY MARKETING FOR THEIR WEBSITE?
______ Are they using Pay Per Click effectively?
______ On Google
______ On MSN
______ On Yahoo
______ Using Search Engine Optimization effectively?
______ Article Marketing
______ Using email marketing effectively?
______ Multiple offers and active contact with clients
______ Using mobile marketing effectively?
______ iPhone App
______ Text Message advertising
______ Does the client have a blog?
Does it seem daunting? It certainly can be. We can help.
to get your free marketing plan consultation