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From The Trenches

Your Reputation Is Your Brand

January 17, 2018

Your Reputation IS Your BRAND Recently, we sent a chair out to be reupholstered.   There is a great little business around the corner from us that does amazing work but due to the holidays, they were not available for some time.  Although this was not a terribly urgent need, we were hoping to have it…

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When Customer Service isn’t

January 5, 2018

Occasionally my work takes me into realm of system integration and automation. One day I found myself on the phone with a technology vendor for one of my customers and ran face first into customer service that decidedly was NOT. First,  there is no excuse for poor customer service.  There are times you may not be equipped…

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When is the best time to send your emails?

October 20, 2017

Scheduling a time to send your email is always a critical element to a successful email campaign. We all default to the easy times on he hour, half or quarter hour. Scheduling in of times can have a significant impact. read the article: Excerpt: “When should I send my email?” Surprisingly, this question is rarely…

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A Mobile-First Marketing Strategy

May 9, 2017

  Content on a phone is viewed differently than it is on a desktop computer so you have to design content differently for mobile. You must catch their attention quickly.   Your readers on mobile will not wait long for you to get to the point so get right into the meat of your content…

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Digital Marketing Doesn’t Replace the Personal Touch

May 8, 2017

In the end, it is still all about the relationship. I was recently working with a real estate agent on a Facebook ad campaign.   We had setup a good landing page and online funnel then began running ads.   Right out of the gate, the ad generated 4 leads.   Exciting results. The agent…

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